Senior Associate Consumer Marketing Manager

📋 Description

• Develop and lead initiatives for Personalization Digital Customer Journey
• Collaborate with Manager, Personalization and Customer Lifecycle with Data Sciences, Data
• Partner with data sciences to apply ML models and optimize digital journeys and personalization
• Strategic development of targeted campaigns to solidify acquisition and increase frequency
• Set the strategic roadmap for journey and personalization based eComm features, offers, and
• Partner with decision science on data integration into personalization campaigns and/or journeys

🎯 Requirements

• Bachelor’s Degree in business, marketing, or related field
• 5+ years in developing CRM digital experiences at scale
• Experience activating machine-learning models like Lifetime Value and Next Best Action
• Familiarity with CRM systems and marketing automation tools
• Strong project management and leadership ability
• Ability to translate data into effective marketing activation plans

🎁 Benefits

• Paid Holidays and Vacation
• Medical, Dental & Vision benefits start on the first day
• No-cost mental health support for employees and dependents
• 401k matching contributions
• Discount on stock purchases
• Company bonus