Lead patient experience insights across Brand and In Field Team to develop the Patient Journey and
Collaborate with Brand Team and In-Field Team to identify target segments, determine brand
Develop a robust Patient Journey with cross-stakeholder input and propose strategic objectives for
Ensure all marketing activities and materials align with Brand Story and objectives across channels
Lead development of marketing inputs to Strategic Brand Plan and coordinate short/long-range
Monitor brand KPIs, manage budget and brand P&L, track ROI for marketing activities.

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