Senior Creative Strategist – Social & Performance – for dm-drogerie markt

📋 Description

• Develop social-media strategies and cross-channel campaigns for dm-drogerie markt.
• Translate brand, audience, and business goals into social actions.
• Develop platform-specific strategies for Instagram, TikTok, Pinterest, and LinkedIn.
• Analyze performance data and KPIs to derive optimization opportunities.
• Monitor algorithms, features and trends to assess relevance for dm's social.
• Develop data-driven content, community management, creator partnerships and paid social.

🎯 Requirements

• 5+ years in Social Media Strategy, Digital Strategy or Communications Strategy, ideally in an
• Understand social as a data-driven ecosystem with its rules, algorithms and platform logics.
• Can translate KPIs, insights and audience analyses into strategic recommendations and creative
• Develop independent channel- and audience-specific social strategies combining organic, creator and
• Know key metrics along the customer journey and which content supports goals.
• Strong sense for content, trends and formats; translate strategic thinking into concrete ideas.

🎁 Benefits

• Flexible working hours
• Work from home or office as you prefer
• Urban Sports Club subsidy
• Corporate Benefits discounts
• Open and friendly people across teams