Senior CRM Manager - Lifecycle & Retention

📋 Description

• Build lifecycle CRM from the ground up across channels
• Scale retention, repayment, and upsell programs
• Collaborate with Product, Commercial, and Ops teams
• Drive measurable CLV growth across markets
• Own experiments and optimize retention economics
• Design innovative growth levers beyond standard campaigns

🎯 Requirements

• 6+ years building and scaling CRM or lifecycle marketing
• Hands-on in Braze, CleverTap, MoEngage, Customer.io, or Iterable
• Experience migrating platforms and designing journeys from scratch
• Proven focus on business outcomes: LTV, retention, upsell
• Run rigorous experiments with clear hypotheses and success criteria
• Background in MVNO, super-apps, mobile gaming, or fintech a plus

🎁 Benefits

• Fully remote role within UTC -1 to UTC +3 time zones
• Work with diverse teams across UK, Europe, and Africa
• Professional development programmes and coaching partnerships
• Family-friendly policies and flexible working arrangements
• Well-being support and career growth opportunities