Senior Data Scientist, Referrals

📋 Description

• Partner with Referrals to define KPIs and measurement frameworks across campaigns and audiences
• Size and scope referral campaigns with marketing, product and finance: translate goals into spend
• Forecast member acquisition volume, cost, and downstream LTV under different spend scenarios
• Develop attribution approaches that reconcile platform performance with observed behavior
• Design and analyze geo experiments, holdouts, and platform lift studies to quantify incremental lift
• Build dashboards giving visibility into spend, CAC, funnel conversion, and downstream LTV by

🎯 Requirements

• 4+ years of experience in referral programs and marketing, growth, or product analytics (FinTech
• Experience with marketing campaign planning and sizing: estimate required spend, member volumes
• Forecasting experience for a marketing/growth channel with scenario sensitivity
• Strong experience designing and evaluating incrementality tests (geo experiments, holdouts
• Knowledge of causal inference methods including experiment design and holdout analysis
• Advanced SQL skills and proficiency in Python or R for analysis

🎁 Benefits

• Four days a week in the office and Fridays from home for those near an office, with fully remote
• Benefits supporting work-life balance, including backup child/elder/pet care
• Comprehensive health, financial, and wellbeing benefits
• Generous vacation policy and company-wide paid days off
• 1% of time off to support local community organizations
• Annual wellness stipend for eligible expenses