Senior Demand Gen Manager

📋 Description

• Senior Demand Gen Manager driving pipeline growth across multi-channel marketing.
• Own tactical execution of digital lead generation and scale growth infrastructure.
• Collaborate with brand, product, and sales to align top-of-funnel and bottom-of-funnel efforts.
• Lead multi-channel demand gen (paid media, email, social, webinars, events).
• Focus on full-funnel impact: pipeline, deals, and revenue progression.
• Implement AI-forward optimization and data-driven improvements.

🎯 Requirements

• 8-10+ years of progressive B2B marketing experience.
• Healthcare or adjacent HR/employer benefits market experience preferred.
• Deep expertise in marketing automation (HubSpot/Marketo).
• Proficient with CRM systems and digital advertising (Google Ads, LinkedIn).
• Strong analytical rigor and data-driven decision making.
• Ability to build from scratch and optimize campaigns end-to-end.

🎁 Benefits

• Medical, dental and vision insurance
• $4,400 annual HSA contribution
• 401k with 4% employer match
• Stock options in Paytient
• Paid time off and parental leave benefits
• Summer break and caregiver leave