Senior Demand Generation Manager

📋 Description

• Own demand gen across paid and organic channels, including funnel targets for MQLs, SQOs, and
• Manage and scale a six-figure monthly Google Ads budget across Search, Performance Max, Display
• Test and develop new acquisition opportunities, including AI-native platforms and new channels.
• Build source-of-truth reporting for paid/organic funnel with SQL analysis, dashboards, attribution
• Own roadmap for paid landing pages, ads, and offers; drive conversion via rigorous A/B testing.
• Design and manage automated lead-nurturing/enrichment workflows (n8n, Make, HubSpot, Clay).

🎯 Requirements

• 7+ years in performance or growth marketing, demand generation, or related field.
• Proven experience scaling a six-figure monthly Google Ads budget in a B2B SaaS setting.
• Strong ability to scale ad spend while maintaining CAC/ROAS efficiency.
• Deep Google Ads expertise: Search, Performance Max, Display, YouTube, Smart Bidding, tracking, GTM.
• Hands-on with CRM tools (Clay, HubSpot) and Google Analytics.
• Strong understanding of funnel economics and growth metrics (CAC, LTV:CAC, ROAS, payback, cohorts).

🎁 Benefits

• Compensation: €65,650–€84,500/year, plus SARs.
• Remote work: Fully remote across Europe and Americas time zones.
• Flexible schedule and asynchronous work environment.
• Remote work budget: €1,000 annually, up to €2,000 for laptop.
• Learning & development budget (3.5% of compensation) and growth opportunities.
• Global, inclusive team culture and caregiver support.