Senior Director, Lifecycle Marketing

📋 Description

• Own full customer lifecycle strategy across acquisition, activation, retention, and reactivation.
• Define and execute lifecycle programs: onboarding, education, cart abandonment, conversion.
• Lead journeys across email, SMS, push, and evolving channels.
• Drive retention to improve customer lifetime value and reduce churn.
• Create winback programs using segmentation and data analysis.
• Lead cross-sell initiatives across product portfolio.

🎯 Requirements

• 8+ years in lifecycle, CRM, retention, or growth in DTC/subscription
• Proven in building lifecycle programs from scratch and scaling
• Strong funnel, segmentation, cohort analysis, and LTV optimization
• Data-driven decision making with experimentation
• Experience with email, SMS, push, and engagement platforms
• Deep familiarity with Iterable, Braze, Klaviyo or similar

🎁 Benefits

• Competitive salary $200,000–$230,000 USD
• Equity opportunities
• Fully remote with remote-first culture
• Medical, dental, vision insurance
• HSA with employer contributions
• Virtual health, wellness benefits