Senior Director, Lifecycle Marketing & Retention

Added
4 minutes ago
Type
Full time
Salary
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Related skills

crm retention braze personalization segmentation
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πŸ“‹ Description

  • Lead lifecycle marketing strategy to grow customer value
  • Define retention initiatives across channels
  • Partner with Product, Engineering, Data, and more
  • Own customer engagement and loyalty roadmap
  • Drive experimentation and measure impact with data
  • Communicate insights to executives and align teams

🎯 Requirements

  • 15+ years in lifecycle/retention marketing or related fields
  • Proven growth in high-growth DTC/e-commerce
  • Strong people leader with coaching experience
  • Expertise in segmentation, personalization, experimentation
  • Analytical with ability to translate data to strategy
  • Cross-functional partnerships and executive influence

🎁 Benefits

  • Visible leadership role shaping growth levers
  • Collaborative, mission-driven culture
  • Work with ambitious leadership in online grocery
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