Senior Director of Marketing

📋 Description

• Lead PPC and SEO using pdfFiller's marketing engine with a 50+ person team.
• Define and evolve brand strategy to drive growth.
• Own lifecycle marketing across acquisition, activation, retention, expansion.
• Own product marketing: positioning, messaging, GTM, launches.
• Lead PLG motions including onboarding and self-serve expansion.
• Define ICP segmentation and differentiated messaging.

🎯 Requirements

• 10+ years of progressive SaaS marketing leadership.
• Proven PLG experience: activation, self-serve, expansion.
• Strong track record in performance marketing and SaaS economics.
• Experience applying AI or advanced analytics to marketing.
• Partner with Product on pricing, packaging, GTM.
• Analytical mindset with forecasting, dashboards, experiments.

🎁 Benefits

• Flexible remote/hybrid options across hubs and countries.
• Competitive compensation and stock options.
• Professional growth and learning opportunities.
• Health and wellbeing benefits and Mental Health Days.
• Family-friendly culture with flexible policies.
• Open communication and transparency across teams.