Senior Growth Marketing Manager

📋 Description

• Own the mid-to-bottom funnel: convert visitors into pipeline through CRO and tested journeys
• Lead landing page optimization by segment/vertical; refresh copy and improve customer journey
• Design self-serve and AE-led site journeys; handoff to product and sales
• Route visitors between self-serve and AE-led motions to capture high-value opportunities
• Own lower-funnel demand capture; set MQL/SAO criteria and SLAs
• Collaborate with RevOps on reporting; turn attribution into a prioritized testing plan

🎯 Requirements

• 5+ years in CRO/web optimization at a high-growth company
• Proficient with Webflow or similar site platforms and A/B testing tools
• Strong analytics/heatmapping skills; able to run tests without heavy engineering
• Experience designing customer journeys across segments and motions
• Analytical mindset; able to size tests and interpret results honestly
• Ability to partner with product, sales, and ops without breaking other priorities

🎁 Benefits

• Hybrid work model; Toronto-based with in-office days
• Competitive compensation, equity options, and benefits
• Supportive, fast-growing team culture with autonomy