Senior Growth Marketing Specialist

📋 Description

• Own the complete go-to-market lifecycle for products, features, and campaigns.
• Develop positioning and messaging, craft integrated demand gen programs, and measure impact.
• Lead end-to-end launches and build enablement collateral across teams.
• Define segmentation, personas, and ICP insights to guide targeting and messaging.
• Manage ABM campaigns with Marketo and Salesforce to engage across the funnel.
• Stay informed on government trends to identify timely campaign opportunities.

🎯 Requirements

• 5+ years of B2B or B2G marketing experience, SaaS or high-growth preferred.
• Proven track record with multi-channel campaigns driving pipeline.
• Strong writing/editing skills with campaign copy/messaging examples.
• Experience owning product positioning, GTM strategy, launches, or messaging development.
• Hands-on proficiency with Marketo, Salesforce, and marketing automation; data-driven.

🎁 Benefits

• Comprehensive healthcare options for individuals and families
• Flexible vacation and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• Collaborative office environment with weekly catered lunches