Senior Machine Learning Scientist– Personalization a6 Owned Media

📋 Description

• Lead AI/ML model development for Owned Media activation (email/push/SMS) and personalization
• Collaborate with Marketing and Data Platform teams to drive strategic bets and measure impact.
• Own day-to-day BAU activities: daily sends, incrementality, testing, optimization, and performance
• Oversight of channel-wide optimizations: send timing, dynamic content, frequency modeling, and
• Collaborate with Digital Owned Media agency for execution and measurement.
• Guide data governance for Owned Media data and evolve measurement frameworks.

🎯 Requirements

• Bachelor’s in CS/Engineering/Math; Master’s/PhD preferred.
• Experience with Owned Media (Email Service Providers like SFMC) and Customer Data Platforms.
• Strong statistical inference and AB testing experience.
• End-to-end technical skills: EDA, feature engineering, model selection/tuning, deployment
• Ability to enable cross-functional teams and manage multiple workstreams.
• Excellent written/verbal communication; ability to explain complex concepts to diverse audiences.

🎁 Benefits

• Confidential company information in line with EEO guidelines.