Senior Manager, Category Narrative

📋 Description

• Own the category narrative; define the category and through-line across channels.
• Develop and maintain messaging frameworks for credit, experience, and consumer protection.
• Partner with Legal, Policy, and Product to align narrative with product reality.
• Proactively build consumer clarity; turn friction points into brand opportunities.
• Keep the narrative current; partner across teams to evolve the consumer narrative.
• Stay ahead of the conversation; monitor media, policy, and competition for risks.

🎯 Requirements

• A category-design instinct: see bigger story and why Affirm’s model is different.
• Deep understanding of financial products; translate for mainstream and financial audiences.
• 12+ years in narrative strategy or related field shaping complex stories.
• Experience navigating regulated financial communications environments.
• Strong editorial instincts; write and pressure-test messaging.
• Balance legal safety with narrative strength; push for both.

🎁 Benefits

• Health care coverage for you and dependents
• Flexible Spending Wallets for tech, food, lifestyle needs
• Generous vacation and holiday time off
• ESPP: employee stock purchase plan