Senior Manager, Experience Optimization

📋 Description

• Own the conversion layer of a high-growth digital media business.
• Lead optimization across subscription, registration, paywall, landing pages, and onsite experiences.
• Use experimentation, analytics, personalization, and first-party data to improve journeys.
• Shape SEO, GEO, and AI-driven acquisition experiences as discovery evolves.
• Collaborate with Product, Editorial, Revenue, Analytics, Design, and Marketing.
• Establish scalable experimentation practices and a data-driven roadmap.

🎯 Requirements

• 6+ years in conversion rate optimization, growth marketing, or related field.
• Proven success with A/B testing, funnel analysis, and performance measurement.
• Experience in subscription/membership models; recurrences helpful.
• Hands-on with paywall platforms; Piano preferred.
• Strong analytical skills translating data into action.
• Experience with marketing tech and CDPs like Segment, Braze, Sailthru.

🎁 Benefits

• Starting salary range of $130,000–$150,000; actual compensation based on location/experience.
• Remote-optional work model with flexibility by location.
• 401(k) with employer matching.
• Medical, dental, and vision coverage; Blue Cross Blue Shield network.
• Employer HSA contributions for eligible plans.
• Paid caregiver leave; generous vacation and holidays.