Senior Manager, Experimentation Optimization

📋 Description

• Own the CRO and experimentation roadmap, including opportunity identification, prioritization
• Lead the full experimentation lifecycle, from hypothesis development and test design through
• Design and manage A/B, multivariate, and multi-page experiments using behavioral analytics, UX
• Analyze prospective customer journeys to identify friction, abandonment, and conversion
• Develop personalized digital experiences using audience segmentation, behavioral targeting, intent
• Establish and maintain CRO measurement frameworks, dashboards, KPIs, reporting cadences, and

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, HCI, or related field; Master’s
• 7+ years in CRO, experimentation, website experience management, personalization, digital
• 2+ years in strategy, program ownership, or leadership responsibilities.
• Experience administering A/B testing and personalization platforms (Adobe Target, Optimizely, VWO
• Proven ability to develop CRO roadmaps, KPIs, prioritization frameworks, and communicate results to
• Strong expertise in experimentation methodologies: hypothesis, test design, statistics, sample

🎁 Benefits

• Salary: $78,496–$105,974 annual salary range; final compensation based on qualifications and
• Work arrangement: Fully remote position based in the United States.
• Paid time off: Paid holidays and PTO.
• Retirement: 403(b) with employer matching.
• Healthcare: Medical, dental, and vision benefits.
• Professional development: Free education benefits and growth opportunities.