Senior Manager, Integrated Demand Generation & Account-Based Marketing

📋 Description

• The Senior Manager owns strategy and orchestration of demand programs to generate new business
• Focus on cross-team alignment, scalable campaign frameworks, and revenue-oriented insights.
• Lead integrated demand strategies, ABM framework, and cross-functional collaboration with Sales
• Develop buyer journeys connecting marketing to sales conversations and activation plans.
• Lead planning with strategic briefs: audiences, messaging, channels, and measurement.
• Establish repeatable campaign frameworks and best practices to increase demand gen.

🎯 Requirements

• 8+ years in B2B marketing (demand generation, integrated campaigns, ABM, growth marketing).
• Proven ability to connect audiences, messaging, channels, sales activation, and revenue outcomes.
• Strong ABM background: segmentation, buyer groups, intent signals, Sales-Marketing alignment.
• Experience marketing B2B SaaS or complex solutions with multi-stakeholder buying.
• Ability to create vertical/go-to-market programs and interpret performance data.
• Excellent communication, facilitation, and stakeholder management skills.

🎁 Benefits

• Competitive base salary $120,000 - $140,000.
• Annual bonus opportunity of 15%.
• Medical, dental, vision insurance.
• Flexible Spending Account options.
• Paid time off, holidays, floating holidays.
• 401(k) with company match.