Senior Manager, Marketing Analytics

📋 Description

• Own end-to-end marketing performance measurement across campaigns and channels.
• Build attribution models and communicate methodology and limitations.
• Apply AI/ML to marketing analytics for forecasting, segmentation, and anomaly detection.
• Develop AI-assisted insights to reduce manual reporting.
• Prepare executive-level analyses and ROI scenarios for strategic investments.
• Mentor analysts and raise analytical standards across marketing.

🎯 Requirements

• 7+ years in marketing analytics or related field; 2+ years leadership experience; B2B SaaS
• Advanced SQL skills; ability to extract, join, validate, and analyze complex data.
• Experience with B2B funnel and multi-touch attribution; defend methodologies to leadership.
• Hands-on ML/AI usage for propensity scoring, forecasting, segmentation, or automated insights.
• Familiarity with ABM platforms (6sense/Demandbase) and data-driven media measurement at scale.
• Strong knowledge of modern marketing data stack (Salesforce, Marketo, HubSpot) and BI tools

🎁 Benefits

• Fully remote position open to candidates across Canada.
• Flexible hours; focus on outcomes over hours.
• Comprehensive health and life insurance benefits.
• Well-being allowance ($200 USD/month).
• Generous time off and volunteer days; statutory vacation plus flexible time off.
• Professional development support for courses, conferences, and programs.