Senior Manager Marketing Operations & Demand Enablement

📋 Description

• Own and scale marketing operations ecosystem, including HubSpot architecture, workflows, lifecycle
• Manage CRM migration, system consolidation, and ongoing improvements for scalable marketing
• Ensure accurate lead capture, attribution, routing, and data governance across channels.
• Develop and maintain UTM strategies, tracking standards, campaign structures, reporting frameworks
• Build and optimize campaign infrastructure: forms, lists, workflows, nurture programs, lifecycle
• Support demand generation: content syndication, outbound programs, AI-driven prospecting campaigns.

🎯 Requirements

• 6–10+ years in marketing operations, lifecycle marketing, CRM management in B2B.
• 3–5+ years HubSpot experience: workflows, automation, lead scoring, reporting, segmentation
• Proven demand generation experience: content syndication, outbound, lifecycle marketing.
• Strong understanding of attribution, UTM tracking, funnel analytics, pipeline reporting.
• Experience with CRM migrations, system consolidation, martech optimization (preferred).
• Familiarity with SDR tools, enrichment, webinar/event platforms; AI SDR/outbound tools a plus.

🎁 Benefits

• Fully remote work environment with flexibility to work from home.
• Opportunity to lead marketing tech infra within a growing org.
• Work on impactful demand generation and revenue-driving initiatives.
• Collaborative environment with cross-functional teams (marketing, sales, customer success).
• Access to advanced automation and AI-powered tools to improve performance.
• Professional growth through ownership of strategic marketing operations initiatives.