Senior Manager Marketing Operations & Demand Enablement

📋 Description

• Own and scale the marketing operations ecosystem (HubSpot, workflows, lifecycle stages, lead
• Manage CRM migration and ongoing marketing infrastructure improvements.
• Ensure accurate lead capture, attribution, routing, and data governance across channels.
• Develop and maintain UTM strategies, tracking standards, campaigns, and reporting.
• Build and optimize campaign infrastructure (forms, lists, nurture programs, lifecycle journeys).
• Support demand generation (content syndication, outbound programs, AI-driven prospecting).

🎯 Requirements

• 6–10+ years in marketing operations, lifecycle marketing, CRM in B2B.
• 3–5+ years HubSpot experience (workflows, automation, scoring, reporting, integrations).
• Proven demand generation experience (content syndication, outbound, lifecycle marketing).
• Strong understanding of attribution, UTM tracking, funnel analytics, pipeline reporting.
• Experience with CRM migrations and marketing tech optimization preferred.

🎁 Benefits

• Fully remote work with flexibility to work from home.
• Opportunity to lead marketing tech infrastructure in a growing org.
• Impactful demand generation work driving revenue growth.
• Collaborative cross-functional environment (marketing, sales, customer success).
• Access to advanced automation and AI-powered tools.
• Professional growth through ownership of strategic initiatives.