Senior Manager, Retention & Lifecycle

📋 Description

• Own the customer journey from first order through repeat, subscription, churn, and winback
• Set and defend the retention roadmap; run a continuous test roadmap across flows, offers, creative
• Build and report the retention dashboard: churn, repeat rate, cohort retention, LTV, subscription
• Partner with CX, paid/brand to keep acquisition and retention messaging coherent
• Turn new product launches into repeat purchase moments: cross-sell, trial-to-routine conversion
• Own lifecycle flows end to end via email and SMS; ensure agency execution aligns with strategy

🎯 Requirements

• 4+ years in DTC retention/lifecycle marketing, owning both email and SMS programs
• Hands-on ownership of a subscription or replenishment business; know churn drivers and interventions
• Experience designing and launching at least one lifecycle program from the ground up
• Experience building cohort/retention analyses in Excel, SQL, or BI tools
• Fluent with subscription platforms (Stay AI, Recharge, Skio) and creative brief writing
• Proven cross-functional influence without direct authority

🎁 Benefits

• Compensation: $125,000 - $135,000 per year, discretionary bonus eligibility
• Unlimited Paid Time Off; paid sick leave; healthcare coverage with strong company contributions
• Vision, dental, and accidental plans; 401(k) with company match and financial coaching
• Parental leave, baby bonding benefits, and ongoing family support
• Employee discounts on products
• And more perks