Senior Marketing Manager/Director, Payments & Merchant Growth

📋 Description

• Develop 360° marketing plans to drive user adoption and payments.
• Identify and onboard merchant and telco partnerships.
• Design and run high-impact co-marketing campaigns.
• Leverage consumer insights and competitive intel for the Philippine market.
• Own end-to-end campaigns: budgeting, planning, creative, measurement, ROI.
• Collaborate with Product, BD, Analytics to align growth goals.

🎯 Requirements

• 5+ years in user growth, marketing, or partnerships with proven campaigns.
• Bachelor's degree in Marketing, Business, or related field.
• Experience in payments/e-wallet or fintech; overseas Chinese ventures preferred.
• Proven ability to develop marketing strategies and co-marketing with merchants/partners.
• Deep understanding of digital payments, user behavior, and competitive dynamics.
• Strong analytical skills to translate data into actionable insights; bilingual Chinese/English.