Own paid media strategy, execution, management, and optimization with a focus on Google Ads
Support LinkedIn, Microsoft/Bing, and other paid channels in partnership with marketing
Launch, optimize, and scale campaigns to meet demand gen and pipeline goals
Test audiences, messaging, targeting, and structures to improve performance
Manage six- to seven-figure budgets and reallocate spend based on data
Collaborate with Marketing Ops/RevOps to improve attribution and measurement

🎯 Requirements

5+ years in paid media or performance marketing
Hands-on Google Ads campaign management
Experience with LinkedIn Ads in B2B demand gen
Proven ability to manage large budgets (six figures+)
Experience in B2B/B2B SaaS demand generation and connecting to MQLs/SQLs
Strong analytics, attribution, and CRO knowledge; ability to translate data into recommendations

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