Senior PPC Specialist

📋 Description

• Own the end-to-end strategy and execution of Google Ads campaigns across Search, Display, and
• Manage and optimize Google Local Services Ads profiles, including budgets, bids, lead quality
• Develop and manage complementary Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and conduct rigorous A/B testing across ad copy, audiences, landing pages, and
• Monitor budgets, bids, performance, and spend allocation in real time to protect ROAS and cost per
• Analyze the full customer acquisition journey, connecting advertising performance to qualified

🎯 Requirements

• 5+ years of hands-on paid search experience with demonstrated ownership of PPC strategy and
• Proven experience managing Google Ads campaigns, including Search, Display, and Shopping where
• Direct experience managing Google Local Services Ads for local service businesses or agency clients.
• Demonstrated success improving ROAS and reducing cost per lead, supported by measurable performance
• Strong understanding of PPC campaign structure, bidding, budget allocation, audience targeting, ad
• Experience using data and business outcomes to guide campaign decisions rather than focusing solely

🎁 Benefits

• Competitive salary paid in USD on a consistent monthly basis.
• 10 paid vacation days per year.
• U.S. federal holidays included.
• Fully remote work environment.
• Opportunity to work on paid media strategies for growing home services businesses.
• Hands-on role combining strategic ownership with campaign execution.