Senior PPC Specialist

📋 Description

• Own end-to-end strategy and execution of Google Ads campaigns across Search, Display, and Shopping.
• Manage Google Local Services Ads profiles, budgets, bids, lead quality, and compliance.
• Develop and manage Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and run A/B tests on copy, audiences, and landing pages.
• Monitor budgets, bids, performance, and spend to protect ROAS and cost per lead.
• Analyze customer acquisition journey linking ad performance to leads and booked jobs.

🎯 Requirements

• 5+ years of hands-on paid search experience with PPC ownership.
• Proven experience with Google Ads (Search, Display, Shopping) and Local Services Ads.
• Strong ROAS improvement and cost-per-lead reduction track record.
• Knowledge of PPC structure, bidding, budgeting, audience targeting, testing, and optimization.
• Data-driven decision making beyond clicks/impressions.
• Professional written and spoken English; agency experience preferred.

🎁 Benefits

• Competitive salary paid in USD monthly.
• 10 paid vacation days per year.
• US federal holidays included.
• Fully remote work environment.
• Opportunity to work on paid media strategies for growing home services.
• Hands-on role combining strategy and execution.