Define how Hightouch creates, communicates, and proves customer value for GTM success.
Turn product capability into a seller-friendly value story across buyers.
Establish connective tissue from buyer problems to use cases, product, proof, and business case.
Cross-functional collaboration with Product, Product Marketing, Sales Leadership, Solutions
Partner with launch teams to define GTM answers for launches and releases.
Help certify readiness against defined product criteria and enable field execution.

🎯 Requirements

7+ years in product marketing, product enablement, solutions marketing, or adjacent go-to-market
Track record of authoring frameworks, not just collateral, with measurable business impact.
Direct experience with products sold to both technical and business buyers (Martech, data
Evidence that sellers actually used what you built.
Fluency in a qualification methodology (e.g., MEDDPICC).
Comfort operating across functions without formal authority.

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