Senior Product Manager, Advertising & Publisher Monetization

📋 Description

• Own the advertising monetization strategy across multiple digital properties.
• Define and manage the product roadmap to increase monetization while preserving user experience.
• Collaborate with Ad Operations to optimize placements, layouts, lazy loading, and formats.
• Partner with engineering to implement advertising technologies and monetization capabilities.
• Work with analytics, SEO, marketing, and revenue teams to identify growth opportunities.
• Lead A/B testing programs for advertising layouts and optimization strategies.

🎯 Requirements

• 5+ years in product management within digital publishing, advertising tech, e-commerce, or consumer
• Bachelor's degree in Business, CS, Marketing, Engineering, or related field.
• Strong understanding of programmatic advertising ecosystems and monetization strategies.
• Experience with Google Ad Manager, header bidding, SSPs, exchanges, or similar tech.
• Proficiency with analytics/experimentation tools: GA4, Domo, Looker, VWO, Optimizely, or equivalent.
• Strong knowledge of RPM, eCPM, fill rate, viewability, latency, CTR, revenue per session.

🎁 Benefits

• Competitive salary aligned with experience.
• Fully remote work opportunity.
• Lead monetization strategy across high-traffic platforms.
• Collaborative environment with cross-functional exposure.
• Work with modern ad technologies, AI-driven optimization, and large-scale experiments.
• Ownership of strategic initiatives and data-driven decision-making.