Senior Product Manager, Advertising & Publisher Monetization

📋 Description

• Own advertising monetization strategy across multiple digital properties.
• Define and manage the monetization roadmap with high-quality UX in mind.
• Collaborate with Ad Ops to optimize placements, layouts, and formats.
• Partner with engineering to implement monetization technologies.
• Work with analytics, SEO, marketing, and revenue teams to identify growth opportunities.
• Lead A/B testing to evaluate layouts, templates, and optimization strategies.

🎯 Requirements

• 5+ years in product management in digital publishing, advertising tech, ecommerce, or related.
• Bachelor’s degree in Business, CS, Marketing, Engineering, or related field.
• Strong understanding of programmatic advertising and monetization.
• Experience with Google Ad Manager, header bidding, SSPs, and exchanges.
• Proficiency with analytics/experimentation tools (GA4, Domo, Looker, VWO, Optimizely).
• Knowledge of RPM, eCPM, fill rate, viewability, latency, CTR, and revenue per session.

🎁 Benefits

• Competitive salary aligned with experience.
• Fully remote work opportunity.
• Opportunity to lead monetization strategy across high-traffic platforms.
• Collaborative environment with cross-functional exposure.
• Work with modern ad tech, AI-driven optimization, and large-scale experimentation.
• Professional growth through ownership of strategic initiatives.