Senior Product Manager, Advertising & Publisher Monetization

📋 Description

• Own the advertising monetization strategy across multiple digital properties.
• Define and manage the product roadmap for advertising experiences.
• Collaborate with Ad Operations to optimize ad placements, layouts, and monetization opportunities.
• Work with engineering to implement ad technologies and new monetization capabilities.
• Partner with analytics, SEO, marketing, and revenue teams to identify growth opportunities.
• Monitor KPIs such as RPM, eCPM, fill rate, CTR, viewability, revenue per session, Core Web Vitals

🎯 Requirements

• 5+ years in product management within digital publishing, advertising tech, e-commerce, or consumer
• Bachelor's degree in Business, CS, Marketing, Engineering, or related field.
• Strong understanding of programmatic ecosystems and monetization strategies.
• Experience with Google Ad Manager, header bidding, SSPs, and exchanges.
• Proficiency with analytics/experimentation tools (GA4, Domo, Looker, VWO, Optimizely).
• Knowledge of RPM, eCPM, fill rate, viewability, latency, CTR, revenue per session.

🎁 Benefits

• Competitive salary aligned with experience.
• Fully remote work opportunity.
• Lead monetization strategy across high-traffic platforms.
• Collaborative environment with cross-functional exposure.
• Work with modern ad tech, AI optimization, and large-scale experimentation.
• Ownership of strategic initiatives and data-driven decision making.