Senior Product Marketing Manager

📋 Description

• Own market strategy for attendance product line: positioning, messaging, segmentation, and growth
• Translate absenteeism research into narratives for superintendents and education buyers.
• Develop expertise in attendance market, funding formulas, and buying dynamics.
• Collaborate with Product and leadership on pricing, packaging, and go-to-market planning.
• Identify stakeholders and expand reach to new segments and use cases.
• Lead GTM planning for new capabilities and determine investment level.

🎯 Requirements

• 8+ years in product marketing with ownership of strategy and GTM execution.
• Proven track record scaling a new product line within existing accounts.
• Experience using customer research, market intelligence, and win/loss insights to influence
• Strong GTM, launches, segmentation, pricing, packaging, and adoption metrics.
• Exceptional storytelling and writing to translate problems into clear narratives.
• Executive presence and ability to gain leadership sponsorship.

🎁 Benefits

• Salary range $120,000–$165,000 depending on experience.
• Employer-paid health insurance, including dependents.
• Employer-matched 401(k) from day one.
• Paid parental leave, stock options, wellness reimbursements.
• PTO with tenure, 15 paid holidays (including birthday).
• Fully remote work environment; home office equipment provided.