Senior Product Marketing Manager, Asana Service Management

📋 Description

• Define and own end-to-end go-to-market strategy with Integrated Campaigns.
• Launch high-impact product launches from flagship releases to updates.
• Partner with Product and Sales to drive market momentum.
• Develop enablement materials for Sales: battlecards, decks, stories.
• Align Product, Partnerships, and Sales for continuous product-market fit.
• Leverage performance data and customer feedback to refine positioning.

🎯 Requirements

• 8-12 years in B2B tech, PMM or AI/ITSM/ESM products.
• Curious about AI tools and emerging technologies.
• Technical narrator translating complex capabilities into business value.
• Strategic thinker navigating competitive landscapes vs legacy systems.
• Collaborative partner aligning roadmaps with market needs.
• Full-stack expert owning messaging to scaled global launches.
• Exceptional communicator to engage executive and field teams.

🎁 Benefits

• Mental health, wellness & fitness benefits.
• Career coaching & support.
• Inclusive family building benefits.
• Long-term savings or retirement plans.
• In-office culinary options to cater to dietary preferences.