Senior Product Marketing Manager, Command by Asana

📋 Description

• Define and own end-to-end GTM strategy with Integrated Campaigns to drive results.
• Develop messaging and positioning for enterprise and technical personas.
• Lead high-impact product launches from flagship to incremental updates.
• Equip Sales/Success with enablement materials: battlecards, decks, stories.
• Connect Product, Partnerships, and Sales to ensure product-market fit and roadmap.
• Analyze performance data and customer feedback to refine positioning and grow opportunities.

🎯 Requirements

• 8+ years in B2B SaaS product marketing.
• Technical depth with ability to engage developers and engineering leaders.
• Strategic Growth: scale products 1→10 and 10→100 with PLG/SLG.
• Product intuition: distill complex tech into simple narratives.
• Collaborative leader: partner with Product to align roadmaps with market needs.
• AI & tech curiosity: eager to explore AI tools to boost productivity.

🎁 Benefits

• Mental health, wellness & fitness benefits.
• Career coaching & support.
• Inclusive family building benefits.
• Long-term savings or retirement plans.
• In-office culinary options to cater to dietary preferences.