Senior Product Marketing Manager, Trading

📋 Description

• Own the end-to-end trading PMM strategy, translating product suite into customer-first positioning
• Lead go-to-market for new trading instrument launches on the retail app, including audience
• Drive trading volume growth across the full funnel with awareness campaigns and product launches.
• Conceive engagement programs to reach active traders and accelerate adoption of new instruments.
• Build deep customer understanding across trader segments and turn insights into smarter positioning.
• Define success metrics, monitor performance, run experiments, and advise leadership.

🎯 Requirements

• 8+ years in product marketing, growth marketing, or product management for consumer apps with
• Hands-on marketing experience for trading, investing, or derivatives with active trader insights.
• Proven ability to own launches and growth strategy end-to-end from messaging to execution.
• Strong quantitative skills with metrics, experiments, and data-driven decisions.
• Experience running large-scale growth or win-back programs driving volume/retention.
• Experience using generative AI responsibly with human oversight to improve workflows.

🎁 Benefits

• Pay Transparency: base salary shown; total comp may include equity and bonus, plus benefits.
• Equal Opportunity Employer: Coinbase does not discriminate.
• US Applicants: Rights and labor notices provided in onboarding materials.
• Accommodations: request accommodations via email for disability support.