Senior Product Owner - Customer Data Platform (CDP) (m/f/d)

📋 Description

• You own the Marketing Data & Audience Platform across CDP, CRM data layer, and audience mgmt
• Define data standards, monitor health, and drive remediation for CRM data quality
• Lead the CDP roadmap from vendor setup to identity resolution and pipelines
• Bridge marketing needs with engineering/data teams; translate requirements
• Enable SEA/Display teams to activate high-performing audiences
• Scout AI solutions for marketing data workflows and pilot concepts

🎯 Requirements

• 3-6 years in product ownership/PM in data-heavy environments
• Strong CDP concepts, CRM data models, audience mgmt for digital ads
• Data quality, governance, and GDPR/consent management experience
• CDP tools familiarity (Segment/Tealium/SFDC/mParticle) a plus
• Experience with Google Ads, DV360, Meta Ads data integrations
• Background in data engineering/analytics; SQL and data pipelines helpful

🎁 Benefits

• Hybrid work in Lisbon; two office days/week with flexible hours
• AI tools access (Claude, SIXTgpt) to accelerate work
• 28 vacation days + birthday off, volunteer day, health insurance
• Coverflex allowance and daily meal stipend
• Exclusive SIXT employee perks and discounts for family