Senior Retention Strategist

📋 Description

• Own end-to-end reactive CRM strategy from concept to delivery, aligned with goals
• Create briefs for CRM Operations: segmentation, targeting, rewards, metrics
• Analyze campaign performance via KPIs and design test-and-learn optimizations
• Partner with Product, Commercial, and VIP teams for game launches and events
• Monitor competitor activity and trends to identify engagement opportunities
• Mentor junior strategists and uphold high standards in the CRM team

🎯 Requirements

• Experience in CRM strategy, campaign management, or player engagement in gaming/digital marketing
• Strong analytical skills with performance analysis, A/B testing, and data-driven optimization
• Excellent communication and briefing skills; translate requirements into clear plans
• Experience coordinating across functions and managing multiple campaigns
• Knowledge of player segmentation, lifecycle marketing, and retention strategies
• Commercial mindset focused on measurable results and continuous improvement

🎁 Benefits

• Autonomy to shape player experiences using data and analytics
• Blend of creative strategy and analytical rigor driving growth
• Opportunity to mentor CRM strategists in a collaborative environment
• Diversity and equal opportunities across the team