Short-Form Content Strategist

📋 Description

• Lead day-to-day structural direction of short-form content for reels/shorts.
• Guide hooks, retention structure, pacing, payoff, platform-native formats.
• Apply poker knowledge to identify hands and moments with potential for drama and shareability.
• Brief editors on content structure with actionable feedback to improve output.
• Develop, test, and refine repeatable formats using performance data.
• Conduct weekly performance reviews on reach, retention, shares, saves, etc.

🎯 Requirements

• Proven track record of growing short-form video audiences with measurable results.
• Strong understanding of poker and the moments that engage a poker audience.
• Deep knowledge of short-form metrics: hook retention, watch-through, shares, reach.
• Experience using performance data to run structured test-and-iterate processes.
• Ability to brief editors on hooks, pacing, narrative progression, formatting.
• Excellent communication and independent senior individual contributor mindset.

🎁 Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement with flexible hours.
• Opportunity at the intersection of online gaming, content, and technology.
• Collaborative and inclusive international team culture.
• Professional development and career growth opportunities.
• High autonomy and ownership over content strategy and direction.