Short-Form Content Strategist

📋 Description

• Lead day-to-day structural direction of short-form content; review reels/shorts and guide hooks
• Apply poker knowledge and audience psychology to identify high-potential hands, moments, stories
• Brief editors/creatives on content structure; provide actionable feedback to improve quality and
• Develop, test, and refine repeatable short-form formats; use performance data to scale, adapt, or
• Conduct weekly performance reviews at the content level; analyze reach, retention, engagement
• Translate insights into iteration summaries, updated guidelines, and improved briefing standards.

🎯 Requirements

• Proven track record growing short-form video audiences with measurable results.
• Strong understanding of poker; ability to read hands and identify strategically interesting moments.
• Deep knowledge of short-form metrics: hook retention, watch-through, shares, saves, reach
• Experience using performance data to run structured test-and-iterate processes; translate insights
• Ability to brief editors/creatives on hooks, pacing, narrative progression, payoff, and platform
• Excellent understanding of audience psychology and social platform mechanics; distinguish lasting

🎁 Benefits

• Competitive salary and performance-based bonuses.
• Fully remote with flexible hours.
• Opportunity to work at intersection of online gaming, content, and emerging tech.
• Collaborative and inclusive international team culture.
• Professional development and career growth opportunities.
• High autonomy and ownership over content strategy and direction.