Short-Form Content Strategist

📋 Description

• Lead day-to-day structural direction of short-form content across reels/shorts.
• Guide hooks, retention, pacing, payoff, and platform-specific formats.
• Brief editors on structure and provide actionable feedback to improve quality.
• Develop, test, refine repeatable formats using performance data.
• Conduct weekly performance reviews on reach, retention, shares, saves.
• Translate insights into iteration summaries and updated guidelines.

🎯 Requirements

• Proven track record growing short-form video audiences with measurable results.
• Strong understanding of poker and moments that engage a poker audience.
• Deep knowledge of short-form metrics: hook retention, watch-through, shares, reach.
• Experience using performance data to run structured test-and-iterate processes.
• Ability to brief editors/creatives on hooks, pacing, narrative progression, formatting.
• Excellent audience psychology understanding and platform mechanics.

🎁 Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement with flexible hours.
• Opportunity at intersection of online gaming, content, and tech.
• Collaborative international team culture.
• Professional development and career growth opportunities.
• High autonomy over content strategy and creative direction.