Short-Form Content Strategist

📋 Description

• Lead day-to-day structure of short-form content; review reels/shorts; guide hooks, retention
• Apply poker knowledge to identify high-potential hands, moments, and stories for drama and
• Brief editors on content structure; provide actionable feedback to improve output quality and
• Develop, test, and refine repeatable short-form formats using performance data to scale or retire
• Conduct weekly performance reviews on reach, hook retention, watch-through, shares, and saves.
• Translate insights into iteration summaries, guidelines, and briefing standards.

🎯 Requirements

• Proven track record growing short-form video audiences with measurable results.
• Strong poker knowledge to spot strategically interesting, dramatic moments.
• Deep knowledge of short-form metrics: hook retention, watch-through, shares, reach, engagement.
• Experience using performance data to run structured test-and-iterate processes.
• Ability to brief editors/creatives on hooks, pacing, narrative progression, payoff, and formats.
• Excellent understanding of audience psychology and social platform mechanics.

🎁 Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement with flexible hours.
• Opportunity to work at the intersection of online gaming, content, and tech.
• Collaborative and inclusive international team culture.
• Professional development and career growth opportunities.
• High autonomy and ownership over content strategy and direction.