Social Media Lead (Global Crypto Exchange)

📋 Description

• Own global social media strategy, platform positioning, and growth goals.
• Manage a multi-platform social matrix (Twitter, Telegram, IG, TikTok, YouTube).
• Drive bold, timely content native to crypto culture.
• Plan content around market cycles, launches, events, trends.
• Establish content governance, workflows, and metrics.
• Collaborate with regional teams for global consistency with local relevance.

🎯 Requirements

• Proven experience leading social media strategy at scale.
• Strong creative instincts and ability to drive engagement.
• Deep familiarity with Web3/crypto/exchange rhythms and narratives.
• Strong leadership, strategic thinking, and executive communication.