Social Media Lead (Global Crypto Exchange)

📋 Description

• Own the global social media strategy, including platform positioning and growth goals.
• Manage a multi-platform social media matrix (X/Twitter, Instagram, TikTok, YouTube).
• Drive creative content ideation - bold, timely, native to crypto culture.
• Plan and execute content around market cycles, launches, events, and trends.
• Establish clear content governance, workflows, and performance metrics.
• Collaborate with regional teams for global consistency and local relevance.

🎯 Requirements

• Proven experience leading social media strategy at scale, not just execution
• Strong creative instincts - able to make things happen and drive engagement
• Deep familiarity with Web3/crypto/exchange industry rhythms, users, and narratives
• Strong leadership, strategic thinking, and executive communication skills