Social Media Lead (Global Crypto Exchange)

📋 Description

• Own global social strategy, pillars, and growth goals
• Run multi-platform matrix: X/Twitter, Telegram, Instagram, TikTok, YouTube
• Drive creative content ideation native to crypto culture
• Plan content around market cycles, launches, events, narratives
• Establish content governance, workflows, and metrics
• Collaborate with regional teams for global consistency
• Monitor trends, memes, sentiment, and competitor activity
• Manage external agencies, creators, or internal editors
• Balance brand safety, compliance, and growth velocity

🎯 Requirements

• Proven experience leading social strategy at scale, not just execution
• Strong creative instincts; able to drive engagement
• Deep familiarity with Web3/crypto exchange rhythms and narratives
• Strong leadership, strategic thinking, and executive communication skills