Sr Brand Designer - Brand Foundations

📋 Description

• Own and evolve the core brand system: guidelines, components, assets.
• Raise brand quality across pods with resources and guidance.
• Develop and maintain visual identity standards for Payward brands.
• Define brand behavior for surfaces, AI outputs, motion, and products.
• Collaborate with pod designers, marketers, and product partners to fix root causes.
• Translate crypto concepts into clear brand guidance; lead design reviews.

🎯 Requirements

• Deep experience as a brand designer (agency/in-house) with systems.
• Systems thinking: spot patterns and solve for the whole.
• Strong motion design experience; comfortable with digital brand touchpoints.
• Brand identity expertise: visual systems create meaning, trust, recognition.
• Strategic affinity: define what the brand should stand for before execution.
• Mastery of Figma and Adobe Creative Suite; AI in design.

🎁 Benefits

• Global, diverse Payward team.
• Equal opportunity employer; merit-based hiring.
• Culture page to understand our values.
• Remote-friendly, distributed teams.