Sr Data Analytics Mgr. Paid Media Campaigns

📋 Description

• Lead end-to-end measurement for paid media campaigns
• Drive budget allocation, channel mix, and audience targeting decisions
• Translate data into actionable recommendations for leadership
• Surface measurement gaps and establish scalable frameworks
• Influence cross-functional partners with data-driven storytelling
• Balance quick wins with long-term measurement maturity

🎯 Requirements

• 7+ years in B2B marketing analytics or related fields
• Proven ownership of measurement strategy and KPI governance
• Link paid media to pipeline contribution and account engagement
• Advanced SQL for data analysis and framework design
• Strong understanding of AdTech, MMM, and attribution concepts
• Experience with Python or AI-driven analytics and automation

🎁 Benefits

• Equity where applicable, variable/incentive compensation
• Health plans, 401(k) match, ESPP
• Flexible time away policy and family leave programs
• Company-wide learning and development opportunities