Sr. Director, Media Planning and Buying

📋 Description

• Define and lead KAYAK’s multi-market media planning and buying strategy across offline and digital
• Own annual and quarterly media planning cycles, including budget allocation, forecasting, pacing
• Develop integrated media plans spanning TV and video, out-of-home (OOH), radio, paid social
• Balance brand impact, audience growth, efficiency and measurable business results across media
• Establish measurement frameworks and feedback loops to evaluate reach, effectiveness
• Partner with Analytics and external measurement providers on attribution, incrementality testing

🎯 Requirements

• 10+ years of progressive experience in media planning and buying with multi-market campaigns.
• Proven track record of using media investment to drive measurable brand awareness and ROI.
• Expertise across offline and digital media (TV/video, OOH, radio, paid social, display
• Experience leading annual and quarterly media planning cycles with budget management and
• Strong knowledge of marketing measurement, KPI development, attribution, MMM and ROAS/ROI analysis.
• Advanced Excel; experience with SQL, Tableau, Looker or similar tools is a plus.

🎁 Benefits

• Work from (almost) anywhere for up to 20 days per year.
• Focus on mental health and well-being: SpringHealth therapy, HeadSpace, and more.
• No meeting Fridays; Paid parental leave; Generous vacation and birthday time off; Volunteer time.
• Career growth support: Development Dollars, Leadership development, on-demand e-learnings.
• Travel discounts and Employee Resource Groups; retirement and health plans; free lunch 2 days per