Sr. Lifecycle Manager, Engagement

📋 Description

• Develop and execute lifecycle marketing strategies across channels to maximize acquisition
• Design, implement, and optimize automated lifecycle programs (welcome journeys, lead conversion
• Identify new engagement opportunities throughout the customer lifecycle to improve conversion
• Drive personalization using zero-party data, AI-powered segmentation, predictive modeling, and
• Collaborate with digital experience, merchandising, paid media, brand marketing, product, and
• Monitor campaign performance, deliverability, data quality, governance, and compliance metrics.

🎯 Requirements

• 6+ years in Lifecycle Marketing, CRM, Growth Marketing, or related field in fast-paced B2C
• Proven track record building lifecycle roadmaps driving acquisition, engagement, and revenue growth.
• Strong experience with Klaviyo, Bloomreach, Iterable, or similar platforms.
• Experience with AI/ML solutions, including predictive models and recommendations.
• Advanced analytics, A/B testing, campaign optimization; SQL is a plus.
• Knowledge of email/SMS marketing regulations (GDPR, CCPA, TCPA) and best practices.

🎁 Benefits

• Competitive salary of $115,000 – $125,000 depending on experience.
• Fully remote position within the United States.
• Medical, dental, vision insurance.
• Paid vacation, PTO, sick leave, and holidays.
• Disability coverage and life insurance.
• 401(k) retirement plan with matching.