Okta

5,001-10,000 employees
149 jobs posted

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Sr. Manager, Marketing Analytics

Added

7 days ago

Location

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Full time

Salary

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Related skills

salesforce snowflake r sql python

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📋 Description

Lead attribution modeling and full-funnel measurement across marketing channels.
Translate data into actionable insights for marketing leaders.
Create forecasts and scenario models for budget planning.
Build self-service dashboards in Tableau for brand, demand gen, digital, events.
Collaborate with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams.
Ensure data quality across martech systems with Marketing Data Operations.

🎯 Requirements

8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
4+ years in marketing analytics: campaign performance, demand gen, ABM measurement.
Data-driven with track record shaping business strategy and budget decisions.
Experience across enterprise sales, product-led growth, and partner marketing models.

🎁 Benefits

AI/ML experience for predictive modeling and automated insights.
GA4/Adobe Analytics expertise; SQL proficiency.
Growth marketing or demand gen background; privacy-first measurement.
Python, R, or similar statistical tools; MBA/Analytics/Economics or related degree.

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