Develop and execute a strategic PR program elevating Knix, Kt by Knix, and Mntd brands
Drive earned media, storytelling, and media relations in North America
Lead day-to-day management of PR agency with clear briefs, priorities, and timelines
Partner with Brand team to identify opportunities and integrated communications plans
Align PR initiatives with marketing strategy and measure impact on awareness and brand objectives
Oversee media outreach processes, press planning, and campaign execution

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