Sr. Marketing Associate, B2B

📋 Description

• Own day-to-day execution of campaigns across email, social, and webinars.
• Build brand awareness and nurture the pipeline for Betterment at Work.
• Coordinate nurture flows, webinar logistics, and asset approvals.
• Collaborate with Acquisition Marketing and Betterment at Work teams.
• Move creative assets through approvals and track performance.
• Support content strategy to grow inbound leads for enterprise sales.

🎯 Requirements

• 3+ years in B2B or SaaS marketing with multi-channel execution.
• Proficient with marketing automation and CRM (HubSpot and Salesforce a plus).
• Knowledge of email nurture, webinars, partnerships, social, content, and events.
• Strong writing/editing; able to draft email/social copy.
• Experience managing creative and compliance reviews; asset trafficking.
• Strong PM skills; able to juggle campaigns and stakeholders independently.

🎁 Benefits

• Competitive benefits including medical, dental, vision; life and disability.
• Equity for all employees; 401(k) and matching on eligible contributions.
• Flexible paid time off, parental leave, sabbatical after six years.
• Professional coaching for all employees; growth opportunities.
• Wealth: day-one 401(k) match and student loan repayment matching.