Sr. Marketing Campaign Analyst, Lifecycle Marketing

📋 Description

• Role focuses on executing multi-channel lifecycle campaigns across email, SMS, push, and direct
• Build, launch, QA, monitor, and optimize campaigns and automated journeys.
• Collaborate with Lifecycle Marketing, Product, Analytics, Design, Content, Legal, Compliance
• Document processes and identify scalable workflow improvements.
• Senior individual contributor shaping lifecycle programs and campaign quality.

🎯 Requirements

• 4+ years in lifecycle marketing, CRM, email marketing, or marketing automation (fintech/BCP
• Hands-on experience with Iterable or similar platforms (Braze, Salesforce Marketing Cloud, Marketo
• Strong knowledge of multi-channel execution, segmentation, personalization, triggering, QA, and
• HTML/CSS for email development and rendering QA; JSON, API integrations, event-based data flows.
• Experience with dynamic content and templating languages (Handlbars, AMPscript, Liquid, etc.).
• Experience with A/B testing and data-driven optimization; strong PM/organization skills.

🎁 Benefits

• Inclusive, diverse culture with employee resource groups.
• Opportunity to influence scalable processes and campaign excellence.
• Respect for compliance, consent, and customer experience.